As technology evolves so does web design. As a result, something that once looked modern and trendy a few years ago may look dated in 2020.  Understanding web design trends will not only make for a better user experience but will also help maintain search engine rankings.

Here are some web design trends to be on the lookout for in 2020.

AI and Chatbots

Customer service is key to attracting and retaining customers. In fact, customer patience is at an all-time low and speed is of the utmost importance. In fact, 90% of customers rate an “immediate” response as important or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less.  As a way to accomplish that, chatbots can be the way to go because they can quickly assist your customers and also cut operating costs by up to 30%.   A great example of a chatbot is Casper’s Insomnobot 3000, which is a bot that gives insomniacs “someone” to talk to while they try to go to sleep.

Image via Casper

Animations, Cinemagraphs, Gifs

The use of animations, cinemagraphs, and gifs play an important role in web design since site visitors would rather watch stories instead of reading text. Cinemegraphs are becoming increasingly popular because they add movement to an otherwise static page.

Here’s an example of a great cinemagraph by Nicole De Khors

Bright Colors

While minimalism is a surefire trend, so is using bright colors to display a fresh, trendy, and fun look. Designers are now using more vibrant and flashy colors to create outstanding combinations. Typically, visitors only spend a few seconds on your website, so the best way to increase their time is by using colors that are inviting and fun!

Image courtesy of Nike

Bold Typography

For 2020, you can expect to see expressive and attention-grabbing fonts with innovative typography. Typography is a powerful tool for grabbing your visitor’s attention!


Illustrations have made a comeback! These area great way to give your website a personalized touch and show more than the typical flat design.

A great example of a company that uses illustrations is WeTransfer.

Maintaining a website that is up-to-date and remains cutting-edge is of the utmost importance for customer retention and to show industry leadership. While this can be a very long and tedious process, it doesn’t have to be. Contact us for a complimentary web design consultation.