Incorporating YouTube ads into your digital marketing strategy can set you apart from the competition and help you experience rapid growth. YouTube is the second-biggest search engine after Google, with 1.9 billion monthly active users. In fact, 68% of YouTube users watched a video to help them make a purchase decision. However, it’s important to note that advertising on YouTube is very different from running a traditional paid social or PPC campaign. This guide will show you how to create YouTube ads that will attract your target audience and make the most out of this opportunity.
Types of YouTube Ads
There are a variety of routes you can take with YouTube ads, and it’s important to understand what you are trying to accomplish (engagement, awareness, or conversion) before deciding what type of advertisement to purchase.
Pre-Roll Video Ads
These are the type of ads that that shows before a video starts playing and runs for about 15 to 20 seconds before the viewer can have the option of skipping it. It is recommended that you create a call-to-action for this type of ad since you have the viewer’s attention. Pre-Roll Video ads are charged per click, which means you only pay for the total number of clicks generated and not the number of video views.
These ads play right before a viewer’s chosen video. To the average person, six seconds is not enough to grab the viewer’s attention, but these ads are fantastic for creating and boosting brand awareness and are a great complement to a larger-scale video campaign.
True-View Video Ads
These are the traditional ads that you will see on YouTube and can be skipped. Since viewing is optional, you focus on creating engaging content that doesn’t have a hard sell. These ads are also great for data through the use of Google AdWords, which will allow you to better understand the customer journey.
There are two types of True-View Ads:
Video Discovery Ads
These ads show up on the YouTube homepage, results pages, and related videos on You Tube’s watch pages.
These ads are played before someone watches the video, and viewers may have the option to skip the ad after watching it for five seconds. This function also allows you to customize the ads with different calls to action, which is ideal for A/B testing.
It is important to remember that you should always be optimizing your ads and using A/B testing to ensure that your audience is presented with a level of value. Also, you should keep this in mind when launching your ads. It’s also important to set a low daily budget to reduce unprofitable views at the beginning of your campaign.
YouTube ads can be a powerful marketing tool for your business if used the right way. That’s why it is important that you do not forget to focus your ads on your target audience and continuously asses and optimize. Investing in a digital marketing agency actually saves you and your team time and money. At Modofi, we are here to help you with your digital advertising needs.