Did you know that in 2021, over 2.14 billion people worldwide will buy goods and services online? This shows that a large portion of your customers may be online. Digital advertising is the perfect avenue for you to reach them! Digital advertising can include social media, pay-per-click (PPC), content marketing, and email marketing. All of these avenues are great ways to increase your exposure and potential engagement.

Are you still unsure about whether or not to do digital advertising? Here are three reasons to incorporate digital advertising into your overall marketing strategy.

It’s incredibly cost-effective.

Digital advertising is extremely cost-effective compared to that of traditional advertising costs. Incorporating digital marketing is ideal for smaller businesses because they most likely have a limited marketing budget.

2. You can better target your market. 

You can now better reach your audience with digital ads than traditional advertisements. Digital advertisements can be highly targeted and much easier to integrate into an ongoing marketing campaign or sales funnel. Some targeting options include zip code, occupation, education, and interests. These precise targets will allow you to reach your market for a fraction of the price of traditional ads. 

digital advertising

3. You will have top-notch analytics.

Since the advertising will take place solely online, you will receive robust analytics throughout your campaign. This will paint a better picture of your ROI and will also show you areas in which you can improve your advertisement to reach your market better. 

4. You will have the option to optimize your ads. 

One of the key benefits of placing digital advertisements versus traditional ones is that you can optimize the digital ones while they are live. Let’s say that your ad is performing poorly. In the case of a digital ad, you will be able to quickly make adjustments to make it better and prevent losing the investment to a poorly performing advertisement. Whereas, if this occurred with a traditional ad, you would have just lost the investment. Digital ads are safer to place because they can easily be adjusted, which mitigates the risk of losing your advertising investment dollars. 

Digital advertising is a great way to build awareness about your company, promote an upcoming sale or event, and encourage sales. While this avenue is ideal for SMBs, it should be handled by an agency that specializes in digital advertising to ensure that your time and investment are properly spent. Digital advertising encompasses email marketing, social media, PPC, and content marketing. If you incorporate these areas into your overall marketing strategy, you will see an increase in sales, and, most importantly, engagement from your target market.