Blogging with SEO in mind can do wonders for organizations of all kinds that are trying to spread the word. In fact, SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. It can be particularly beneficial for people to “zero in” on blogs that revolve around search engine matters.
If you’re interested in boosting the traffic to your website, then you should learn all that you can about blogging that involves the SEO path. This form of blogging can be a game-changer for companies of all kinds. It doesn’t matter if you represent a healthcare clinic, a fitness center, a clothing retailer or anything else. Blogging for all kinds of SEO purposes can transform your existence in all sorts of meaningful and pertinent ways. Here are a few ways that you can blog with SEO in mind.
Include Internal Links and Backlinks
If you want to create a better user experience, while simultaneously growing your rank, you should include internal links and backlinks. Internal links will reduce the bounce rate and will encourage your readers to further explore your website, while backlinks will help establish the authority and validity of the subject matter in which you are posting.
Pick a Focus Keyword
You should pick a keyword that has search traffic around and make sure to use it a few times throughout the post. However, if you post it too many times, search engines may view it as spam. Having a keyword and ensuring that it is properly used throughout the blog post will help not only your SEO, but your overall user experience.
Consistency is Key
Search engines can pick up on the frequency of your posts, and simply put, the more you post the more reputable your blog is considered. In the world of blogging, you cannot take a hiatus, and you should be posting on a regular basis.
Share Your Post on Social Media
Shares on highly trafficked social networking platforms can help your company tremendously. If you want others to spread the word about your business via social media powerhouses such as Facebook, Twitter and Instagram, then blogging can get you on the right track. It can even boost your backlinks, believe it or not. In addition, it’s important to note that tweets routinely appear in searches that are conducted via Google. A good rule of thumb is to post all of your blog stories to your social media platforms. This will be a great way to draw in your social media audience to your website. Also, using common keywords or hashtags that relate to the blog post will attract a larger market.
SEO should be at the forefront of all of your marketing actions, including social media. Blogging for SEO is a great way to increase your brand awareness while also enhancing your user experience. Finally, since SEO has a direct correlation to website traffic, it is recommended that you consult a digital marketing agency that has experience handling SEO content.