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Studies have shown that videos outperform static images on social media channels, and in fact, 64% of customers are more likely to buy a product online after watching a video about it. As the world’s leading video platform, YouTube is a great way to showcase your...
How to Launch Your Product Page in 90 Minutes or Less
A product page is your website’s online store and is one of the most important pages on your website. The information, quality of images, and ease of use on a product page are some of the key factors that determine conversion. While these pages can be quite time...
How to Create an Email Newsletter that Drives Sales
A newsletter is an email or a pamphlet an organization sends out to let its regular customers or subscribers know about the recent activities and updates happening around the organization. It is ideal for staying in contact with your audience and gaining visits to the...
Web Marketing Metrics You Should be Using
In digital marketing, it is important to pay attention to the data related to your campaigns and your website. These metrics can play an influential role in justifying spend and showing an accurate return on investment. Simply put, understanding your marketing metrics...
How To Use Facebook Live to Increase Brand Awareness
In the age where content is king, video reigns supreme. In fact, U.S. adults spend nearly six hours a day watching videos, and it's predicted that people will spend more time online than they do watching TV. Live streaming has grown in popularity throughout the years...
Free Marketing Software to Add to Your Arsenal
If you have just started you are working on a lot of your marketing in house, you may find it challenging to understand some of the marketing software out there. We have compiled a list of free marketing software that you can use today to help grow your marketing...
Startup Social: Your Guide to YouTube Ads
Incorporating YouTube ads into your digital marketing strategy can set you apart from the competition and help you experience rapid growth. YouTube is the second-biggest search engine after Google, with 1.9 billion monthly active users. In fact, 68% of YouTube...
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